Changing Future - NEW CONSUMERS

tHE RISING NEW PURCHASING POWER

C consumption has been the leading driver of economic growth in China, 58.8% in 2017. It consists of more than 55% of China’s GDP compared to 33% ten years ago and will be more than 70%in the next ten years. v China has 1.4 billion population and has the largest mid-class and new consumer population born after 1995. The rising new purchasing power has been spearhead by a new breed of consumer – one that is digitally empowered, richer, and more sophisticated than ever More importantly, The succeed new consumers model in China will be the leader in consumer renovation and spread around the world. Understand and identify the leading trends in New Consumers Model in China will place us in a strong investment position!

New Industry, New Brand, New population!

Top 10 New Consumer Sectors

医美健康

医美健康
Medcine Healthcare

网红食品

网红食品
Influencer Food

抗糖代餐

抗糖代餐
Suger Free Meal

国货美妆

国货美妆
Domestic Skin-care

睡眠经济

睡眠经济
Sleep Economy

潮玩手办

潮玩手办
Popular Figures

智能家电

智能家电
Home Automation

体育健康

体育健康
Sport Economy

国朝汉服

国朝汉服
Han Chinese costume

植物食品

植物食品
Plant Foods

Mobile Payment

China is now the largest mobile payment market, about 3.2 times of US market and 3.8 times of other leading countries.

New Income sources and payment options translate into new purchasing power of ¥308 billion in 2017.

Online Shopping

In 2017, Online shopping in China generated about $851 billion and was about 2.2 times size of US market. In 2019, total online shopping increased to $1.64 trillion at annual growth of 16%.

Online shopper in China has increased from 460 million in 2017 to 710 million in 2020.